FitWise Privacy Policy

At FitWise, your privacy is our priority. We are committed to protecting your personal data and being transparent about how we collect, use, and safeguard your information. This Privacy Policy explains what data we collect, why we collect it, how we use it, and your rights.

1. Who We Are

FitWise is a calorie tracking app designed to help you achieve your health and fitness goals.

2. Data We Collect

We collect the following categories of data when you use FitWise:

A. Contact Information

• Name (first and last)
• Email address (including hashed email)
• Other contact info you provide (e.g., support messages)

Used for: App functionality, analytics, developer marketing, and customer support.

B. Health & Fitness Data

• Health Data (e.g., nutrition, activity, wellness logs)
• Fitness Data (e.g., steps, workouts, exercise duration)

Used for: App functionality and analytics to track and improve your progress.

C. Location Data

• Coarse Location (approximate location for regional features and analytics)

Used for: App functionality and tracking purposes.

D. User Content

• Customer Support Content (data you share in support requests)

Used for: Responding to inquiries and resolving issues.

E. Search History

• Searches performed in the app

Used for: App functionality and analytics.

F. Identifiers

• User ID (account ID, screen name, or other unique identifier)
• Device ID (device's advertising ID or other device-level identifier)

Used for: App functionality, analytics, and tracking.

G. Usage Data

• Product Interaction (taps, clicks, scrolling, views, time in app)
• Advertising Data (ads shown or interacted with)
• Other Usage Data (general activity in the app)

Used for: App functionality, analytics, and tracking.

H. Diagnostics

• Crash Data (crash logs)
• Performance Data (app load times, responsiveness)
• Other Diagnostic Data (technical measurements)

Used for: Analytics and improving app performance.

3. How We Use Your Data

We use your data for:

• App Functionality: To operate core features, authenticate users, store your progress, and provide customer support.
• Analytics: To understand how you use FitWise, identify trends, and improve features.
• Marketing & Communications: To send you updates, promotions, or recommendations.
• Tracking Purposes: Using tools like Firebase, ByteBrew, and Singular to measure engagement and advertising effectiveness.

4. Legal Bases for Processing (GDPR)

If you are in the EU/UK, we process your personal data based on:

• Your consent (e.g., tracking & marketing)
• Contract performance (providing the app)
• Legitimate interests (improving app features, preventing fraud)
• Legal obligations (responding to lawful requests)

5. Sharing Your Data

We do not sell your personal information. We share data with:

• Service providers: Firebase (analytics & crash reporting), ByteBrew & Singular (analytics & attribution)
• Cloud hosting & storage providers
• Customer support platforms (if applicable)
• Law enforcement when legally required

6. Tracking & Cookies

Our app and website use cookies and similar technologies for analytics, personalization, and marketing. You can control cookies through your browser or device settings.

7. Data Retention

We keep your personal data only as long as necessary for the purposes outlined in this policy or as required by law.

8. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction or deletion
• Object to certain uses
• Withdraw consent
• Request a copy of your data (data portability)

To exercise your rights, contact us at contact@mavelli.io.

9. Security

We use encryption, secure storage, and access controls to protect your data. However, no online system is 100% secure.

10. International Transfers

If we transfer your data outside your country, we ensure safeguards like Standard Contractual Clauses (SCCs) are in place.

11. Changes to This Policy

We may update this policy from time to time. If we make material changes, we will notify you via the app or email.

12. Contact Us